Project
No. 212

Client
Mamitas

Discipline
Experiential

Mamitas main goal was Liquor to Lips. They wanted to make sure that they had as many of age attendees trying and enjoying their new tequila seltzer product. Not only this but they wanted trackable metrics of product sold, number of tastings, and sales vs competition.

Number Project delivered. Not only did we sell out of product all 4 days of the activation, but the Mamitas Booth was the 2nd highest grossing booth of the entire festival.

Partnering with the party starter Brody Jenner we put together a once in a lifetime experience for attendees. They got to purchase their Mamitas, meet Brody Jenner, and shotgun a drink with him. Even through the rain the entire weekend, the Mamitas Booth was a must see for everyone in the Chicago area.