Project
No. 197

Client
Cameo

Discipline
Event Production & Design

Cameo seized their home-court advantage when Chicago hosted the 69th NBA All-Star Weekend in 2020. 

Cameo turned their West Loop office into a pop-up stadium. Custom concession stands served Chicago classics Portillo’s, Lou Malnati's, and Garrett Popcorn while CÎROC and BASIC Seltzer sponsored the bars. Guests took their best shot in the immersive, NBA-themed arcade on retro pop-a-shot, NBA pinball, and NBA Jam. 

A slam dunk, the line to enter spanned the entire parking lot and extended to the sidewalk. Despite the subzero temperatures, over 1K guests waited in line to party at cameo 2K20.