Project
No. 202

Client
Mamitas

Discipline
Design Studio

Mamitas came to us as a brand spread in several directions. Their strategy as a brand was unclear, and visually, that was clear in the brand identity, brand voice, and visual identity.

We started by rethinking the way Mamitas communicates with their customer. We defined their brand persona, or model customer, so everyone would be communicating the same thing through multiple avenues.

From this north star, we created a brand tagline, “Mucho Delicious” that encapsulated the vibe of the brand to resonate with customers. From there, we gave Mamitas a completely new look, with a lifestyle photoshoot involving key influencers and beautiful shots to get people engaged and interested in the brand.