Four Loko Complexcon Bodega
Project
No. 140
Client
Four Loko
Discipline
Experiential
The Four Loko Bodega exhibited collaborations with NYC street artist SacSix, trap DJ Flosstradamus, and fashion retailer Pizza Slime. To create an immediate impact, we invited street artist SacSix to explore his #sidewalksandicons series on the bodega exterior. Trump Bully donded a “Make America Loko Again” hat with a crushed Four Loko can in-hand. No surprise, he instantly elicited an audience reaction.
It wasn’t long before consumers were adding their own tags and embellishments to the bodega transforming the exterior into an interactive art installation. Inside, consumers headed to the coolers to grab some Four Loko. But instead of grabbing a cold one, guests found a trap door leading to much more. ComplexCon, included a private performance from the man behind “Original Don”, DJ Flosstradamus.
ComplexCon, Chicago included a Four Loko XXX shop; the false door opened to a debaucherous den featuring the Four Loko Flesh Light. An immersive, non-transactional, experience, the Four Loko Bodega became an oasis for consumers to sip back, relax, and cheers to life.
“If you were to define what a true agency & brand partnership should be, our relationship with Number Project is that. They are not only members of our team, but genuinely the Phusion family. This shines through with any activation or experience we collaborate on. We are beyond lucky to have them on our side.”
SAMANTHA CATALINA
Director of Marketing for Phusion Projects
